>> Saturday, April 3, 2010
Ipanema, Brazil. The mere mention of this tropical paradise evokes images of pristine beaches, cool, blue waters, rhythmic samba grooves, and beautiful people—the stuff summertime dreams are made of. Make this summer fantasy come alive as renowned footwear brand Ipanema launches its latest GB collection dubbed as “Colorful Sea”, endorsed by Brazilian goddess and world’s most successful supermodel, Gisele Bündchen!
With its uber-chic look and feel, the Ipanema GB (Gisele Bündchen) line is remarkable not only for its hip design, unmatched style and high quality, but also for being an important medium for eco-awareness.
A devoted environmentalist, Gisele Bündchen actively adheres to her role as UN ambassador by using each GB collection to raise funds and awareness for specific eco-causes. The 2010 “Colorful Sea” collection supports the preservation of Brazil’s turtle population as well as the welfare of our own local marine life.