>> Monday, April 25, 2011
With the daily transgression that one is exposed to , our hair gets the least protection. Yes, we apply the sunblock to protect our skin from the sun and then our moisturizer to give our face a youthful appearance... But what about the hair?
Kerastase has made it its mission to give the hair the most luxurious care our hair will ever need and they don't stop to give our crowning glory the best...
Introducing Kerastase's latest innovation Elixir Ultime to give our hair magical transformation. This new product is empowered by the Oleo-Complexe Technology, a combination of four legendary oils: Argan, Maize Sprouts, Camellia and Pracaxi.
Those four oils play powerful roles in providing the hair the best care that it will leave it smooth, silky and shiny.
Maize Sprouts provide nutrition to the locks as it contains anti-oxidants and smoothening properties. It's actually the main ingredient in one of the first best selling products of Kerastase, Masque a l’huile de maize.
Argan oil which is behind the famous hair beautifying cocktail of Berbers of Morocca and now it has found its way in Kerastase Elixir Ultime to lend it's richness in Vitamin A, D and E that makes it a powerful anti-oxidant. Perfect ingredient to provide protection to the hair.
Pracaxi is known for cellular renewal used in ancient times and now as a powerful antiseptic in Latin America hospitals. Pracaxi in Elixir Ultime will make the hair more solid and resistant to damages and outdoor transgressions.
Camellia lends incredible shine to the hair as it is rich in Vitamin F and Omega 3 and 9. Extracted through cold process, camellia will not only bring shine but also strengthening properties to the hair.
Imagine how nature and science meld together to give us the best that our hair needs.
Elixir Ultime is an all-around hair care protection that you can apply just before shampoo to help remove the free radicals, protection prior to blow dry, bring back shine and suppleness after blow-dry and as an everyday hair care after shower.
ELIXIR ULTIME: The Results
Elixir Ultime is an answer to all the needs the hair has. It main result can be described with a very general beautifying action. It turns the hair into sublime and silky, bringing it luminosity and very visible cosmetic touch.
Thanks to the perfectly balanced combination of oils Elixir Ultime gives the maximum of oil’s precious properties but no weight-down effect. In fact the hair stays light and easy to style.
The hair is repaired and solid. Hair fibers are more resistant and reinforced for preserving their beauty and health.
The hair is so nourished that it becomes as subtle and smooth as never before…Without weight-down effect the hair is easy to detangle or to brush and acquires a silky touch.
Protected from daily aggressions the hair can preserve its beauty for a long time.
Luminous and radiant, the hair becomes incredibly shiny. Its beauty is magnified and revealed by the power of oils.
Kerastase Elixir Ultime is beauty within your reach. To find a salon near you, Go to www.societedekerastase.com.